It's how you put it together.

I found this series about the Minneapolis College of Art and Design in Communication Arts magazine, the Advertising Annual 2008. When I first saw this pieces, the imagery drew me in right away. I didn't read the text, but I just kept looking at the images thinking I know these symbols. Then, when I finally read the tag line, "it's how you put it together" everything made sense. I think it's a really great and creative way to promote their art school. Pretty much everyone knows those symbols and someone had to design them, this school is trying to tell their potential students that they could be the next person to come up with one of these designs. I love that their simple, but also a little interactive because it gets you thinking about why these recognizable symbols are scrambled up, then when you see the text you get the message.