billboard

Keeping with the theme of the first project, I decided to post a billboard.
I found this example in Communication Arts magazine, I can't remember the month but it was from 2008.
I think this is a good example of a billboard, because it's simple but it's still creative. Writing the word BATS upside to mimic how they sleep is a great idea.
Also the use of black negative space not only allows the billboard to be easily seen against the sky, but it goes along with the nocturnal nature of the bats. Then to the side you have the zoo's logo so you know what the billboard is for. In my opinion, this is a pretty good example of how a simple billboard can still be effective and creative.