I found this campaign while looking through the portfolios at the CMYK website. The first one that I saw was the one on the brick sidewalk. The placement was so different that I had to read what it said. I thought it was pretty hilarious and a great idea for a Crimestoppers campaign. I had to look at all of theme after that and I think they're all equally brilliant.

This product is a "hangover cure" package, which I think is great right away. I love the product name. Again, there is a Victorian feel to this product like the soap I posted earlier.

These ads were in CMYK magazine. They are for a design awards show. The theme is design show virgins, so they're trying to get more entries I'm guessing. I just really loved all the taglines and the whole concept. I thought it was really funny and clever.

I found both of these examples in CMYK magazine. The first is a design for rolls of toilet paper and tissues. This caught my eye because I thought it was very clever. Every time you use something, you are making the trees disappear, which is what is actually happening. I'm not sure how affective this would be in helping the environment, but it's a good idea for a design.

The second is packaging for a brand of beer. I was just really drawn to the red ribbon on the front and the typeface.

The first example is from CMYK magazine. The product is soap, which is why I like the name "You Smell." I thought the Victorian style approach to the packaging was a nice touch. There are some nice curves and banners, but there is still a bit of a contemporary feel so it's not too vintage.

The second examples are just a few logos I found in CMYK. I particularly like the yawn one and the urban forest. I think those do a great job of incorporating the imagery with the name of the business.

I found both of these examples in CMYK magazine.
The first is for a sports drink called Serum. I really like the idea of using a medical theme throughout the packaging. They even took so far as to shape the containers like IV bags. It's a very unique approach.

The second example is a series of books by Hitchcock that were designed to look like screenplays, complete with coffee stains and all. Again, I thought this was a unique way of packaging something that could of been done very traditional and boring.

I found these posters in CMYK magazine.
I basically just thought they were hilarious, and a really unique approach to take for a Shakespeare advertisement. I would assume they geared this towards a younger demographic.